About Us

Dr. Anita, a seasoned veterinarian with advanced qualifications in Nutrition and Natural Veterinary Therapies, has always believed that true pet health begins with real nutrition. Shockingly, many pet owners don’t realize what’s in the pet food on New Zealand shelves—fillers, grains, artificial colors, and preservatives. Neato’s Pets was created to change that.

Driven by years of experience consulting in the pet industry and nearly two decades with New Zealand’s Ministry for Primary Industries, Anita knows what quality looks like. She set out to develop a range of supplements that reflect her passion for holistic, natural pet care.

After rigorous testing on both dogs and cats to ensure effectiveness and palatability, Neato’s Pet Supplement was perfected—delivering proven antioxidant and anti-inflammatory support for joints, gut health, and relief from itchy, allergy-prone skin. Designed to be the ultimate companion to raw diets, it’s packed with essential fatty acids, amino acids, vitamins, and minerals.

Neato’s: Because every pet deserves a life full of vitality and wellness.